ONE DOWNTOWN TERRITORY

RETAIL LEASINGBUILT FOROWNERS.

Rova works only with owners of storefronts between Broome and Houston, river to river.

Every leasing decision
starts with the property.

The space and its neighborhood
shape which tenants fit.

Take a closer look.

Explored

ChooseTap a part of the storefront.

YOUR STOREFRONT42 FTOF FRONTAGE14 FTCEILINGHEIGHT100 AMPSPOWER PANEL$BANK3 STEPS UPFOOT TRAFFICEVERYDAY SPENDTHE SPACEYOUR STOREFRONT42 FTOF FRONTAGE14 FTCEILINGHEIGHT100 AMPSPOWER PANELTHE BLOCKYOURS$BANK3 STEPS UPHEAVY FOOT TRAFFICEVERYDAY SPEND
What this means

FROM STOREFRONT TO LEASE

The property decides the tenant.
Your goals decide the deal terms.

Finding a tenant that fits is only half the job. What you plan to do with the building decides how Rova structures the deal.

For example

Hold long term

Hands-off, dependable income

The same example storefront
What Rova prioritizes

Full NNN lease

Annual rent bumps

Steady rent checks without becoming an on-call super.

Or, for example

Redevelop

Collect rent today without locking up the building

That very same example storefront
What Rova prioritizes

Landlord cancellation right

Fixed buyout price

Collect rent while permits clear, without giving up the right to build.

See how 4 different owner plans change the deal terms Rova negotiates ↓

Owner plans in practice

Different plans.
Different lease priorities.

Explore an example to see what Rova would protect in the lease.

The territory

Rova operates from Broome Street to Houston Street, river to river.

Static map labels: Houston Street, Broome Street, Hudson River, East River, SoHo, Nolita, and Lower East Side.
Rova Broome Street to Houston Street operating territoryNative vector street map showing Rova's exact accepted river-to-river operating territory, Manhattan shoreline, and street context.HOUSTON STREETBROOME STREETHUDSON RIVEREAST RIVERSoHoNolitaLower East Side
Rova Broome Street to Houston Street operating territoryNative vector street map showing Rova's exact accepted river-to-river operating territory, Manhattan shoreline, and street context.HOUSTON STREETBROOME STREETHUDSON RIVEREAST RIVER

Static territory map shown. Use it to read the complete operating boundary.

Map creditsOpenFreeMap© OpenMapTilesData from OpenStreetMapRova boundary: street-traced.

How We Help

What does your property need next?

  1. 1Lease a Vacant Storefront

    Go after the businesses that fit the space.

  2. 2Plan Before a Lease Ends

    Use the time left to decide: renew, re-lease, redevelop, or sell.

  3. 3Set the Right Rent and Deal Terms

    See whether the offer is actually fair.

  4. 4Evaluate the Tenant

    Check their track record, the numbers, and who backs the rent.

  5. 5Get a Difficult Space Moving

    Find what blocks the deal, then fix it.

Latest from Rova

Reports, tools, and neighborhood updates.

Newsletter · October 1, 2026

A one-year extension right, $286 million on Greene Street, and a quiet Tokyo buyer.

Intro 0090-2026 gets its hearing. Acadia and SL Green reshape Greene Street. Ferrari breaks ground. Sun Frontier keeps buying walk-ups.

Read Below Houston · October 2026

Market-report photograph: Economy Candy, 108 Rivington Street, by Ajay Suresh, CC BY 4.0, via Wikimedia Commons. Cropped and shown in grayscale.

Flexible Agreements

If you hire Rova and it is not working, you can end it for any reason on 21 days' written notice. Assignment terms

Discuss the property

Our commitment to you: If you write by 5pm on a weekday, Rova writes back that day. After 5pm or on a weekend, you hear back the next weekday.