Rova's neighborhood newsletter

Below Houston

Published October 1, 2026

A rain-soaked SoHo cast-iron corner with a glowing retail storefront beside a scaffolding shed.

From SoHo to the Lower East Side

A Council bill would hand retail tenants a 1-year extension right, and it just had its public hearing. Greene Street drew $286 million this September in 2 deals a block apart. Ferrari filed the interior fit out work for its SoHo store this month. A Tokyo-listed buyer bought 2 buildings in the Lower East Side in 1 month, and most owners have not heard the name.

New York City Hall, where the Council's Small Business Committee heard Intro 0090-2026.
City Hall. Capture date September 1, 2025. Photographer: Nielsoncaetanosalmeron. License: CC BY 4.0 via Wikimedia Commons ↗

The Council bill that would hand retail tenants a 1-year extension

A City Council bill would force retail landlords to offer a 1-time, 1-year lease extension to tenants in good standing, with a cap on rent increases during that extension, and it just had its public hearing.

1 year
one-time extension right
Sept 16
2026 public hearing
35 to 40%
owners with min-rent covenants
Read the full story +

Intro 0090-2026 was heard by the Council's Small Business Committee on September 16, 2026. It would give qualifying storefront tenants a 1-time, 1-year extension right and cap monthly rent increases on that extension.

Landlords pushed back at the hearing. REBNY, the Real Estate Board of New York, filed written testimony that mandatory extensions create market uncertainty and could push owners to avoid newer or riskier small tenants. The Manhattan Chamber of Commerce, which also testified, said 35 to 40 percent of owners carry mortgages with covenants that require a minimum rent, so a capped increase can jam a refinancing. You can hear both sides in 1 breath: tenant groups call it protection from displacement, while owners call it a lease term they no longer control.

Keep in mind: the bill is proposed, not yet law.

Greene Street in SoHo, looking north, on the block between Broome and Spring.
Greene Street between Broome and Spring, looking north, the block holding 69 Greene Street and 71-73 Greene Street. Capture date June 25, 2021. Photographer: Axel Tschentscher. License: CC BY-SA 4.0 via Wikimedia Commons ↗

Greene Street pulls $286 million this September

This September, 2 institutional deals landed on Greene Street a block apart.

Rova editorial location map showing 69 Greene Street, 71-73 Greene Street, and 110 Greene Street.
$60 million
Acadia · 2 buildings
$226 million
SL Green in contract
$286 million
this September
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On September 1, 2026, Acadia Realty Trust closed on 69 Greene Street and 71-73 Greene Street, 2 connected 5-story mixed-use buildings. Acadia paid $60 million combined: $29.4 million for 69 Greene and $30.6 million for 71-73 Greene. That is roughly $1,800 per square foot across about 32,900 square feet. City records show the deal closed September 1. Acadia is a retail REIT that already owns Greene Street storefronts, so this purchase deepens an existing position. The seller was JSRE Acquisitions, a New York investment firm.

While that deed was recording, Manhattan's largest office landlord made its move on Greene Street. On September 9, SL Green announced that it is in contract to sell 110 Greene Street, a 13-story, 223,000-square-foot office-and-retail building, to Natora Group for $226 million. That prices the building at just over $1,000 per square foot, with closing expected in the 4th quarter of 2026. This deal is in contract, not yet closed.

An existing Ferrari flagship store interior with a Formula 1 car hanging in the atrium.
An existing Ferrari flagship store, not 92 Prince Street. Shows a replica of the 2002 world-championship Formula 1 car suspended over the atrium. Source: Ferrari, 'Ferrari celebrates new store openings in Milan and Los Angeles', 22 October 2021 ↗

Ferrari files the interior fit out work

Ferrari signed in February 2024 for the 2-story, roughly 3,700-square-foot storefront at 92 Prince Street, between Mercer Street and Broadway. It is the former Nespresso space on landlord Marx Realty's corner. The New York Post reported the lease back in February 2024.

Rova editorial location map showing 92 Prince Street.
3,700 SF
92 Prince Street
2 stories
former Nespresso space
Sept 16
2026 DOB fit-out filing
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For 2 and a half years the space sat as a signed-but-quiet project. On September 16, the landlord filed the interior fit-out work with the city's Department of Buildings (Job M01266197).

Ferrari has not announced an opening date, and no completion date is public.

AI-generated image of a six-story red brick tenement walk-up with ground-floor retail on the Lower East Side.
AI-generated image of a Lower East Side building.

A Tokyo buyer picked up 2 Lower East Side buildings in 1 month

In early September, Sun Frontier Fudousan, a Tokyo-listed real estate company, paid $16.4 million to SMA Equities for 143 Ludlow Street, a 6-story, 23-unit mixed-use walk-up on the Lower East Side with ground-floor retail. The deal closed August 25. That is about $1,200 per square foot on roughly 13,650 square feet.

Rova editorial location map showing 143 Ludlow Street and 168 Suffolk Street.
$16.4 million
143 Ludlow Street
$9.8 million
168 Suffolk Street
$26 million
combined, 1 month
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This is the company's 2nd Lower East Side purchase in weeks. It also paid $9.8 million for the 9-unit walk-up at 168 Suffolk Street, closed September 3. 2 buildings, about $26 million combined, both closed within about a week of each other.

More on the local market

Lower East Side
Q2 2026 Retail Report

Published July 29, 2026

Read the report ↗