Services
Rova Real Estate exclusively represents property owners — not tenants.
Our work is focused, selective, and built around direct landlord representation.
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What We Help Owners With
1 Property Positioning
We determine how the space should compete based on the block, layout, visibility, rent, and tenant fit.
2 Tenant Targeting
We identify which businesses realistically fit the space, neighborhood, and economics.
3 Direct Tenant Outreach
We actively approach prospective tenants through targeted outreach, direct prospecting, and leasing campaigns built around the property.
4 Lease Strategy
Guidance on rent, concessions, deal structure, tenant quality, and long-term property positioning.
5 Vacancy Reduction
Reduce downtime between tenants and protect property income during lease-up periods.
Listing Maximum
Not 30. Not 100. Not "throw it online and wait." Your property gets real attention, real outreach, and a broker who actually works the assignment. Because if we take your listing, we intend to lease it.
No Long-Term Contracts
No termination fees or awkward conversations.
Are We a Good Fit?
Rova is intentionally selective. We work best with owners who want focused leasing service, not a brokerage
that lists everything and follows up on nothing.
Transparent Leasing Commission
Rova's commission is based on the base rent in the agreement, including scheduled rent increases. Commission is not calculated on NNN charges, utilities, tenant improvement allowances, key money, percentage rent, or renewal options unless expressly stated in the listing agreement.

Long-term leases use a declining commission schedule based on the lease year.

Pop-up agreement commission differs from long-term lease commission.
Rova Real Estate
212.470.1632
101 6th Ave
Floor 9 — Suite C
New York, NY 10013
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